PLAINSBORO, N.J. – Nov. 3, 2015 – As the No. 1 print and online source for pharmacists, Pharmacy Times took to social media last month to lead a #ThankAPharmacist campaign that honored and celebrated pharmacists across the country during American Pharmacists Month (APhM).
Sponsored by the American Pharmacists Association, APhM brings attention to the pharmacy profession and generates recognition for pharmacists among their peers, patients and communities. APhM also highlights the value pharmacists provide for patients as they offer assistance with prescription and over-the-counter medication choices.
During APhM, Pharmacy Times asked its followers to thank, recognize and celebrate pharmacists through social media with #ThankAPharmacist across all three of its social media platforms: Twitter, Facebook and Instagram. Pharmacy Times encouraged followers to share an experience or photo that highlighted the value of the pharmacist.
By using #ThankAPharmacist and tagging @Pharmacy_Times, followers were able to generate awareness and goodwill for their favorite pharmacists. Tracking posts throughout the month, Pharmacy Times estimated its 100,000 social media followers posted, received or shared #ThankAPharmacist content multiple times a day. Posts to #ThankAPharmacist reached hundreds of thousands of pharmacists, peers and patients, bringing broader awareness to the profession and celebrating the value of the pharmacist.
“Pharmacy Times is grateful for all those who supported the #ThankAPharmacist campaign in October,” said Ashley Hennessy Talamo, publisher of Pharmacy Times. “As the leading pharmacy journal, we made it our goal to recognize pharmacists nationwide and encourage appreciation for the millions of recommendations they make every day. From advising patients on prescriptions to counseling consumers on over-the-counter medications and helping patients navigate today’s complex health care system, we thank all the pharmacists who have dedicated their careers to helping patients lead healthier lives.”
Pharmacy Times also featured a “Fact of the Day” social media post to highlight all that pharmacists do on a daily basis to keep their customers and community healthy.
Ten Best Posts Revealed in Pharmacy Times
To conclude this annual initiative, Pharmacy Times’ editorial staff monitored and reviewed #ThankAPharmacist posts during the month of October, culminating in a selection of the ten best posts to be featured in its November issue. These top ten experiences and photos best exemplify the value of the pharmacist and can be found in the November print issue and online at Pharmacy Times.
“The selections featured in our November issue represent only a fraction of the all the pharmacists out there who deserve to be recognized as they continue to play an increasingly larger role managing patients’ overall health. We are proud to thank, honor and recognize them now and all year long,” concluded Talamo.
About Pharmacy Times
Pharmacy Times is the industry’s leading publication, providing practical, clinical information pharmacists can use in their everyday practices when counseling patients and interacting with physicians. Each issue contains articles and features covering medication errors, drug interactions, patient education, pharmacy technology, disease state management, patient counseling, product news, pharmacy law and specialty pharmacy. The Pharmacy Times Office of Continuing Professional Education is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. Learn more at www.PharmacyTimes.com, e-mail firstname.lastname@example.org or call 609-716-7777. You can also find Pharmacy Times on Facebook (Facebook.com/PharmacyTimes) and Twitter (@Pharmacy_Times). Pharmacy Times is published by Michael J. Hennessy Associates, Inc., a leading provider of health care publishing, research, information and education.
For Pharmacy Times
Alana Suko, 267-932-8760 x310